Claudio Lovadina has a degree in economics but very soon becomes attracted to art. After working for an industrial design company, he becomes involved with various entrepreneur experiences, amongst which collaborating with important artists in bringing about a line of furnishing objects.
He feels the need to express himself by creating sculpture-paintings, mono-chromatic minimal creations, begun with a sign that later takes on volume.
The result is a sophisticated plastic form, where the varying movement of light are a not to be set aside element. Moving over to the creation of essential line furniture took place in 2003 with the planning of the “Wave Reflections” container; soon after followed the “Man & Lady” wardrobes for minotiitalia.
Both a strongly innovative design breaking away from the moment’s tendencies, an expression of a renewed aesthetic language destined to evoke emotion and an elegant and imaginative answer to the requests of daily life.